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British icons Umbro & Carling link up to drop limited edition football shirt


Carling and Umbro, two of the most iconic brands in the UK footballing sphere, have teamed up to offer fans the chance to win a limited edition football shirt.

In a summer which will see England strive for glory at the European Championship, fans across the country will be out in their socially-distanced thousands to cheer the Three Lions on, and there’s no better way to do that than by wearing a Carling x Umbro collab.

Ahead of the tournament, Carling and Umbro have joined forces to create a beauty of a shirt which blends retro class with a modern sportswear feel, and it’s brilliant.

The white base of the top features the Umbro logo on the chest, but the real beauty comes with the Carling-inspired collar and cuffs, which are black with the famous red stripe to add a splash of colour to keep things interesting.

Down the sleeve, you’ll find a collaborative play on the iconic Umbro taping, mixing together the two brands to create something every football fan will want to get their hands on this summer.

You'll need to find the golden can if you want to get your hands on this bad boy
You’ll need to find the golden can if you want to get your hands on this bad boy

“It’s great to team up with Carling as we marry up two British brands with a shared passion for the beautiful game,” said Jonathan McCourt, Head of Football Marketing at Umbro UK.

“The shirt we’ve created is stylish, with a timeless design that pays tribute to both of our proud footballing roots. We’ve no doubt that football fans will be looking forward to the chance to get their hands on one.”

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To be in with a chance of winning one of these beauties, fans must find one of Carling’s special golden cans which have been hidden in promotional multipacks of the lager this month, and then enter the special code that comes with it on the Carling website.

Lee Willett, Carling brand director at Molson Coors Beverage Company, added: “Carling and Umbro both have a rich heritage in football, which makes this an ideal partnership to tap into fans’ excitement, with football fever set to sweep the UK this summer.”





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